Enduratex has launched Coastal Ranch, an offering of contemporary colors conceived by colorist Denise Turner of Color Turners. The sumptuous hand and soft grain of Coastal Ranch makes it a luxurious option for hospitality and contract settings. The new line also features Forbid SRT with a special anti blue jean transfer property, which prevents blue jean dye transfer to upholstery products. Coastal Ranch is available in 20 skus. www.enduratex.com