The Fort Lauderdale International Boat Show has hired communications firm Starmark International to develop “a new brand, creative campaign and website” for this November’s event. This show, which is entering its 56th year, was seeking “a new look and feel to reflect our vision,” said Efrem “Skip” Zimbalist III, president of Show Management for Fort Lauderdale.

Peggy Nordeen, CEO of Starmark, said the campaign will highlight greater Fort Lauderdale as the global marine hub that it is. The new website will allow visitors to customize their show experience “by finding the brands, exhibitors and experiences that they want to have when they attend,” Nordeen said.