Emigsville, Pa.-based Herculite Products Inc., the leading innovator in high performance and custom fabrics, hired Buddy Silva as their new western regional sales manger-awning and marine.

Silva comes to Herculite with many years of sales and business development experience. He earned the Marketing Excellence National Award and is a present/past director on two textile industry and two humanitarian boards of directors. In addition, he serves on IFAI committees, division boards and participates in industry expert round table discussions.