Beneteau embraces marketing app

Marine Fabricator | May 2011

Sailboat building company Beneteau USA is one of the first customers to take advantage of Jestercom’s new “Personal Marketing Experience” (PME) mobile device application for boat manufacturers and their dealers. The pre-loaded app includes information on various boat models, such as specifications, video galleries, virtual tours, dealer information, company information and a geo-based dealer locator.

Beneteau Powerboats America has also asked Jestercom to develop an app for its powerboat lines. The new app will have an added suite of sales tools for dealers, incorporating brochures, spec sheets, sea trial reports, videos, equipment lists, upgrades, press articles and releases, competitive analysis and links to learning resources.

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