We got started in the marine canvas business quite by accident.
Battling city hall can, in many instances, be funded with tax write-offs and deductions.
Turn up the volume and spread the news about your business–even with limited funds.
Credit plays an important part in business. Used wisely, it can be a profitable friend.
You’re in business to make money. That means knowing costs and pricing jobs realistically.
Employers place a great deal of trust in their employees, but it’s important to keep your guard up.
Stay profitable while dealing with troubled customers.
A fabricator shares his system for effectively communicating assignments and organizing schedules.
The demands of day-to-day business activities leave little time for planning or thinking about ways to improve your business.
Spread “word of mouse” with free social media tools.
We all know that service to our customer is critical, especially in this economy.
Jeff Viehmeyer shares his techniques for balancing quality, cost and time in a customized approach to customer satisfaction.
What it really means to your business and your employees.
In today’s economy, the question is not whether to fix or replace equipment, fixtures, business assets or even the building housing the marine fabrication business, but rather which path will be the most affordable.
Katie Bradford uses computer imaging to fabricate hard-to-design projects.
Everyone from pop psychologists to business gurus is flooding the internet and landing their faces on the display tables right inside the door of your favorite big box bookstore. Everybody wants to help you make it through this tough economy, don’t they? Who to believe?
Tempting as it might be to drop your prices or sell a cheaper product, there is a chorus of voices out there all singing the same song: “Don’t do it!” Amid the cacophony are these useful bits of conventional wisdom:
> Customers have a short memory when it comes to price cuts. If the economy improves and you try to return to your pre-panic pricing, your customers might not come with you.
> Price is important, but if your customers are not satisfied with the quality, they will think they paid too much.
> You don’t have to exceed customer expectations; just make sure they are never disappointed.
> What’s your company’s stickiness level? Real loyalty goes beyond transactions to a mutually beneficial relationship that improves your customers’ competiveness, too.
> When customers get pickier, mediocre products or poor customer service fall by the wayside.
> In a bad economy customers want to feel safe. That means they will always go back to the companies they trust. Yes, integrity trumps even price.
From “Start and Run Your Own Business,” by Alan Le Marinel, reprinted on www.howto.co.uk.