Customers want bright, new fabrics—but providers are cautious not to be victimized by ‘trends.’
Marine fabricators showcase their creativity in crafting unique shade systems for boat owners.
Custom Canvas of Charleston has had more than its share of odd walk-in requests—followed by growing revenue streams.
Utilize fabric trends and digital tools to create the best end products.
Clear window products give your customers—and your shop—increased visibility.
Take advantage of the valuable opportunities for growth in boat wrapping.
Winning a government contract is not easy, but the opportunity should not be ignored.
Exotic hides meet the mark for customers looking for something different.
Cockpit and cabin up-fits provide profitable growth.
Developing and executing a well-planned marketing strategy for your fabrication and upholstery shop can help increase profits and propel it to new levels of success.
Marine, hot rod and aircraft upholstery accelerates profits by capitalizing on customers' custom needs.
The concept of sustainable business practices and products is just beginning to surface in the industry. Will marine fabricators take the bait?
Eco-friendliness is one of the biggest trends in any market. Whether or not you’ve jumped on the green bandwagon, doing so will most likely be inevitable and could help your business.
Capitalize on innovations in specialized marine textiles.
Adding a retail section to your business is easy, and can bring in more customers.
Everyone from pop psychologists to business gurus is flooding the internet and landing their faces on the display tables right inside the door of your favorite big box bookstore. Everybody wants to help you make it through this tough economy, don’t they? Who to believe?
Tempting as it might be to drop your prices or sell a cheaper product, there is a chorus of voices out there all singing the same song: “Don’t do it!” Amid the cacophony are these useful bits of conventional wisdom:
> Customers have a short memory when it comes to price cuts. If the economy improves and you try to return to your pre-panic pricing, your customers might not come with you.
> Price is important, but if your customers are not satisfied with the quality, they will think they paid too much.
> You don’t have to exceed customer expectations; just make sure they are never disappointed.
> What’s your company’s stickiness level? Real loyalty goes beyond transactions to a mutually beneficial relationship that improves your customers’ competiveness, too.
> When customers get pickier, mediocre products or poor customer service fall by the wayside.
> In a bad economy customers want to feel safe. That means they will always go back to the companies they trust. Yes, integrity trumps even price.
From “Start and Run Your Own Business,” by Alan Le Marinel, reprinted on www.howto.co.uk.