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Foam manufacturers offer flexible polyurethane foams that meet stringent guidelines.
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Product innovation adds value to projects and meets the demands of customers.
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Create better products with the latest in fabrication technology.
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Mobile shops accelerate business opportunities and drive new customers.
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More than just patches and stitches, fixes and repairs can build your business.
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NMMA announces research program focusing on customer and product research.
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Facebook and Twitter are helping Sunbrella fabrics connect with its customers in new ways.
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The Marine Marketers of America (MMA) announced two new incentives: a marketing program to support dealer-based women’s boating education and a new website.
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Atlantic Marketing Company was chosen to represent the northeast and mid-Atlantic states for Sea-Dog Line, a manufacturer and importer of marine equipment and accessories.
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The Discover Boating campaign released four videos showcasing American’s love of boating.
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Home Port Marine Marketing, an international marine products development, publicity and promotion consultancy, has acquired Rhode Island-based marine marketing communications consultancy, JWI.
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Even if you’re the owner of a successful business, the recession might have you worried.
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Your business lifeblood is sales leads. Here’s how to find them, develop them and keep from screwing them up.
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Traditional tactics yield results, but so do the web and social media.
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Marine Marketers of America will present “The Great Media Debate: Where to Put Your Ad Dollars Now,” during its annual general members meeting on Feb. 11 at 1:30 p.m. during the Miami International Boat Show.
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Shop owners share their secrets for selling, upselling, expanding, and finding and retaining customers.
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Efficient and proficient shop layout and workflow optimize production, inventory, safety and the customer experience.
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Think like your customers before making cost management decisions.
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Textiles Intelligence published an article by MarketResearch.com in February, 2009, describing forms of textile recycling and businesses making it work.
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Focusing on customer service can help navigate a tough economic climate.
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When times are tough, don’t cut corners to compete.
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DECKadence Marine Flooring provides customers with innovative flooring that is adhesive- and skid-free, and has heat- and shock-absorbing properties.
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The Federal Trade Commission (FTC) is taking on deceptive environmental claims in new Green Guides.
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The new Discover Boating Toolkit includes useful news, information and downloadable materials to develop and enhance marketing efforts within the marine industry.
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The concept of sustainable business practices and products is just beginning to surface in the industry. Will marine fabricators take the bait?