Winter boat show sales better than expected

Exhibitors at the first five National Marine Manufacturers Association (NMMA) boat shows of the season—New York, Kansas City, Nashville, San Diego and New Orleans—reported better-than-expected sales and healthy buying crowds. Reports indicate dealers are writing contracts, selling boats and walking away with solid leads.

Attendance was down at all five shows compared to the previous year. “We expected to be down in attendance this year as a result of the economy,” says Ben Wold, NMMA executive vice president. “Exhibitors have been informing us that sales-wise, they’re doing better than expected—some even saying they’re outperforming last year.”