The National Marine Manufacturers Association (NMMA) has decided to discontinue three of its shows to strengthen the industry’s selling environment and create better opportunities within its stronger market shows. The San Diego Boat Show, the Schaumburg Boat & Sportshow and the Virginia In-Water Boat Expo & Sailfest will no longer take place. The NMMA’s strategic decision to cancel these shows will maintain the viability of its boat shows and enhance the ROI for exhibitors at other shows.
Cancellation of NMMA boat shows
Industry News | July 1, 2009 | By: ATA
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