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Discover Boating enlists bloggers

Industry News | September 2, 2014 | By:

According to BlogHer, which tracks women’s use of social media, some 37 million women read blogs primarily to help them make decisions for their families. For the second summer in a row, Discover Boating tapped into the influential audience by selecting 39 moms, three dads and four millennials to share their boating experiences and interaction with DiscoverBoating.com through their blogs and social media activity. These Discover Boating Ambassadors will post throughout the summer about their boating experiences, memories and favorite resources or tools found on DiscoverBoating.com.

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