Discover Boating will host a webinar on Tuesday, May 19 at 2 p.m. EDT about plans for the 2015 marketing campaign.
Registration is now available for all industry stakeholders. The 30-minute webinar will highlight the following:
- Two new additions to the Stories of Discovery online video series
- Details on the second-year partnership with avid boater and country music star Jake Owen
- Enhancements to DiscoverBoating.com
- Digital advertising campaign
- Social media endeavors on Facebook, Twitter, YouTube and Instagram
- Public relations programming
- Boat manufacturer referrals from DiscoverBoating.com
The 2014 marketing campaign delivered 1.8 million people to manufacturer sites.
Discover Boating promotes the boating lifestyle and strives to improve the boating experience to increase participation in boating and ultimately increase sales of marine products and services.