Heineken, in partnership with the National Trust for Historic Preservation, the City of Miami and Indiegogo, is supporting the restoration of Miami Marine Stadium, according to the National Marine Manufacturers Association (NMMA). The effort is part of Heineken’s “Cities” campaign, which aims to improve urban areas.
Heineken is investing marketing resources to promote the campaign and is matching up to the first $20,000 contributed within the first two weeks. Heineken’s #SaveYourSeat program will award select donors with actual seats that are being removed from the stadium to make way for renovation.
A massive concrete structure featuring more than 6,500 seats, Miami Marine Stadium was constructed in 1963 and is considered a monumental achievement in civic architecture and modern construction. Uniquely situated on the edge of Biscayne Bay, it has hosted events ranging from high-speed boat races to popular music concerts. Since the 1992 Hurricane Andrew, the stadium has been abandoned.
In addition to creating the Indiegogo campaign and providing $20,000 in matching funds, Heineken is planning on-the-water events, retail activations and a concert to raise awareness of the Miami Marine Stadium project.