The International Council of Marine Industry Associations (ICOMIA) has launched the Grow Boating Guide, a collection of strategies and tactics to increase participation in recreational boating globally. The guide explores funding ideas; how to form alliances and gain industry commitment; how research can provide insights into perceived barriers to boating; ideas for consumer campaigns and utilizing boat shows and events; measuring and monitoring marketing and campaign results, and how to communicate these within the industry and to the consumer. The Grow Boating Guide is free to National Marine Manufacturers Association (NMMA) members. To download a copy, visit www.icomia.com.
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