Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting. 

by Pamela Mills-Senn

A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the “top 10 ways,” or the “15 sure-fire ways to connect.” Regardless of the number involved, what these lists demonstrate is that making a connection with customers is clearly essential for business viability. At the same time, […]