Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the [...]

Registration for the 2020 American Boating Congress (ABC) is open. The recreational boating industry’s annual advocacy summit in Washington, D.C., will be held May 12-14 and for the first time, the event moves to the InterContinental hotel located at the Wharf, a mile-long stretch of property on the Potomac River. ABC provides attendees with the [...]

Garmin International, Inc., a unit of Garmin Ltd., announced it was honored with wins in two categories in the 2019 DAME Design Awards, an annual competition that celebrates marine equipment design. The Garmin Force trolling motor and the GPSMAP 86i marine handheld with inReach® satellite communication capabilities received top DAME accolades in the ‘Machinery, Propulsion, [...]