New powerboat retail sales reach record highs in November

Published On: January 21, 2021Categories: Industry News

According to the National Marine Manufacturers Association (NMMA)’s latest New Powerboat Registrations Report, November was another historic month for new boat sales. Data shows new powerboat retail sales gained momentum in November for the third consecutive month, up 13 percent compared to October and up 60 percent compared to the same time period in 2019 on a seasonally-adjusted basis.

Insights from the November New Powerboat Registrations dashboard include:

  • Sales in the personal watercraft (PWC), pontoon, wake sport, runabout and jet boat segments drove growth in November.
  • Year-to-date all boat segments saw growth ranging from 7 percent to 26 percent.

Initial data coming in for December shows a record 82,000 new PWC were sold in 2020, the highest annual sales level since 2001. Outboard engine retail sales increased for the ninth consecutive year in 2020 to 330,000 units (up 18 percent compared to 2019). This marks the highest annual sales volume in 20 years.