Miami Boat Show reports strong attendance

Discover Boating® Miami International Boat Show. Photo: NMMA
The 2025 Discover Boating® Miami International Boat Show (DBMIBS) wrapped up its 84th edition last month, after a five-day exhibition across six locations in Miami and Miami Beach.
The National Marine Manufacturers Association (NMMA) says the Miami Boat Show is an economic engine for the state of Florida and the U.S. recreational boating market, with nearly $1 billion in regional impact.
“With Florida as the top boating state in the U.S. and more than $6.5 billion in annual sales of new products, despite the ongoing economic uncertainty being felt across the industry, tens of thousands of boaters attended the show from around the world to see and buy the latest marine innovations from the best brands in the industry— from AI-powered autonomous docking systems to augmented reality navigation to hydrogen propulsion technology—making the DBMIBS the global destination for boating enthusiasts,” says Frank Hugelmeyer, president and CEO, NMMA.
Exhibitor response
Exhibitors expressed optimism and reported a high quality of leads generated during the show while acknowledging the evolving economic conditions shaping attendees’ sentiment.
“This year’s MIBS was outstanding! We benefited from a buyer that is on strong financial footing with a positive outlook for the future. MarineMax and our manufacturing partners put forth aggressive pricing to capitalize on existing inventory. We are extremely pleased with both deals written at the show and potential deals that were started at the show. Congrats to the organizers on driving the right people to the show,” shares Chuck Cashman, chief revenue officer of MarineMax.
“Miami was another strong show for our brands and teams,” adds Dave Foulkes, Brunswick Corporation CEO. “Despite continued economic uncertainty, we’ve seen some encouraging signs from consumers and dealers at the early-season domestic and international boat shows enabled by our investments in innovative new products and our industry-leading global teams.”
Show features
This year’s show saw the return of the yacht showcase to Indian Creek in Miami Beach. Approved by the City of Miami Beach Feb. 3, NMMA says this move enhances the experience for exhibitors and attendees while preserving the show’s multi-jurisdictional presence across Miami and Miami Beach.
As part of its ongoing commitment to marine conservation and community engagement, the show named Cupid Splash as its official charitable partner. Sponsored by Informa, Cupid Splash hosted a fundraising event benefiting the Biscayne Bay Recovery Fund, managed by The Miami Foundation. DBMIBS guests could support the cause by donating during the ticket check-out process. On Sunday, Feb. 16, Cupid Splash culminated in a pledge-and-plunge challenge at Collins Park Beach.
The 85th Annual DBMIBS returns Feb. 11-15, 2026.