The 2025 Discover Boating Atlantic City Boat Show®, in partnership with Progressive Insurance®, capped off winter boat show season during the first weekend of March, attracting more than 32,000 attendees to exhibitor displays in the Atlantic City Convention Center.

Exhibitor feedback echoed sales trends across winter boat shows this year, with several exhibitors reporting stronger YOY sales and quality traffic.

“The MarineMax booth had strong traffic throughout the five days, with what felt like quality-over-quantity traffic this year,” says Tim Dow, Sea Ray Boats. “Many customers who attended the Discover Boating New York Boat Show came to fulfill contracts in Atlantic City. Consumer sentiment among our buyers was very optimistic, and we had zero opposition regarding finance rates and terms.”

“Three of the new boats we sold in one day were to first-time boat show attendees. We’re really happy with the quality of show traffic this year,” adds Jimmy Ryan, Harbour Yacht Sales.

 “There was nice show traffic throughout the week,” notes booth exhibitor John Beverage with Raymarine. We had quality leads every day with customers purchasing product on site.”

The 2025 Discover Boating Atlantic City Boat Show engaged attendees through a variety of activations, including the Discover Boating Beach Club, daily seminars, the Paddlesports Experience and more.