Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of the Americas (MRAA), in collaboration with Progressive Insurance^®, rolled out the first episode in its fourth safety video series.

To educate and engage the next generation of boaters, whose path to purchase looks very different from previous generations, Discover Boating and Progressive strategically created short-form videos (in addition to long-form versions) that can be shared on social channels, such as TikTok and Instagram, where these target audiences consume digital content.

“Following the success of our previous three award-winning video series, Discover Boating is thrilled to team up with Progressive again on the launch of this new, five-part series,” said Kevin Williams, NMMA’s vice president of North American marketing. “Since the debut of the first series in 2022, our safe boating videos in collaboration with Progressive have amassed more than 10 million views across Discover Boating’s digital channels, significantly boosting awareness of on-water safety best practices, especially important given the surge of new boaters entering the market in recent years.”

Series geared toward safety

The latest safety video series covers essential safety topics, including preparing your boat for boating season, boating with kids, life jackets, float plans and sound signaling devices. This first episode in the new series, “How to Prepare Your Boat for Boating Season,” can be viewed on Discover Boating’s YouTube channel.

“As the No. 1 boat insurer in the country, safety education among boaters is a top priority for Progressive to ensure boaters feel confident on the water, establishing a safer, more fun boating experience for all participants,” says Eric Doubler, Progressive recreational lines direct business leader. “Knowing we share this sentiment with Discover Boating, creating an engaging video series like Boat like a Pro is one of the ways we are working together to enhance our educational resources that support boaters throughout their on-water adventures, regardless of their experience level.”

Discover Boating will continue rolling out new episodes in the video series throughout spring to equip boaters with safety tips as they get ready to hit the water. The brand will also promote the videos via consumer emails, blog articles, DB TV section and the Discover Boating Industry Resource Center.

To provide customers with engaging safe boating content, industry stakeholders are also encouraged to share the safety videos on their own social media channels, consumer emails, brand website or play them in their businesses.