Marine and powersports entrepreneur, Greg Pickren, has acquired Hydro-Turf, a manufacturer of watercraft traction mats and seat covers located in Anaheim, Calif. Pickren’s holdings include Marine Mat, SEI Marine Products, API Marine, 4XPro, East Lake Axle, Watercraft Superstore, SBT, BlackTip Jet Sports, Adonis Impellers, and Pacific Big Wave. The family of companies are headquartered in Tampa, Fla., and have manufacturing facilities in the United States and Taiwan. The collective group of companies have 300 employees and annual sales of $70 Million. 

Pickren acquired Hydro-Turf from Arno Olbricht, who founded the company in 1990. “Founding and growing Hydro-Turf to the company that it is today has been my passion for most of my adult life. I will miss the daily challenges of running the business, but I am confident that the company has a bright future under the direction of Mr. Pickren,” says Olbricht.

The company will be relocated to a new, larger manufacturing facility in Clearwater, Fla, during the first quarter of 2021.