Finders, keepers: long-term customer loyalty

December 6th, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

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Finders, keepers: long-term customer loyalty

November 1st, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

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Planning and pricing are key to making custom projects pay off

May 1st, 2019

Custom projects offer fabricators a numbers of advantages, such as interesting work, a broader customer base and a reputation as a can-do company. The owner of this 2003 Chaparral 232 Sunesta had a simple request of Southern Stitch Canvas & Upholstery—make it new. Shown here is the one-of-a-kind, hand-crafted, tailor-trimmed interior featuring textured material and […]

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