NMMA releases demographic research

June 29th, 2022

In partnership with agency partner Cutwater, the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of the Americas (MRAA) conducted research that looked at the feelings and mindset of long-time boat owners, first-time boat owners and potential boat owners to be, their interests and key demographics. Research findings showed current boat owners are: […]

Read More

Boating and fishing industry launch marketing campaign

May 5th, 2020

The National Marine Manufacturers Association (NMMA) and the non-profit Recreational Boating & Fishing Foundation (RBFF) will launch an industry-wide marketing campaign in June that will share the restorative power of recreational boating and fishing at a time when the well-being of Americans is front and center. “Consumer insights show people are longing for a return […]

Read More