Focusing on quality, creativity and customer service

September 1st, 2019

By building his business slowly, Carl Pellegrini keeps SeaCanvas focused on quality, creativity and customer service. by Jill C. Lafferty Each project we accept is a new chance to make a change in the current design,” says Carl Pellegrini, the owner-operator of SeaCanvas, based in Egg Harbor Township, N.J. “Let’s say an enclosure for a […]

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Word-of-mouth marketing still works

January 1st, 2018

Mathew Rice was frustrated last year when he couldn’t find anyone near his Fremont, Ohio, home who could make an enclosure for his Maxum 2800 Sport Cruiser without at least a three-month wait. So Rice decided to purchase the necessary equipment, get some training and do the job himself. “I told my wife, ‘I’m going […]

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First contact with customers

January 1st, 2013

That first transaction with a new customer is all-important. It can cement the new relationship and lead to a lifetime of mutually profitable sales—if it’s managed right. That first transaction might be big or small, in-person or online. It might involve a purchase or it might center on a freebie. Make each first contact count […]

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