Finders, keepers: long-term customer loyalty

December 6th, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

Read More Edit

Finders, keepers: long-term customer loyalty

November 1st, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

Read More Edit

Going social

March 1st, 2016

Social-media marketing offers almost unlimited opportunities to connect with customers. The ways in which social media is utilized for business are nearly limitless, but it is especially valuable in building brand equity, highlighting company culture, enhancing public-relations efforts, complementing customer service, augmenting business development, developing customer relationships, and strengthening top of mind awareness. Charlene Clark […]

Read More Edit

Adding value to your business

September 1st, 2009

Collapsing financial system got you worried? Now is the time to focus on making your marine fabrication business strong. Thriving shop owners from around the country share insights and tips for selling, upselling, expanding, retaining customers and getting new ones, even in a tough economy. Give your customers “comfort food” At Signature CanvasMakers in Hampton, […]

Read More Edit