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Spreading the word
May 1st, 2022
Matt’s Motortrimming won a 2021 IAA Outstanding Achievement Award in the Marine Interior Upholstery category for the seating, squabs and headboards on this Dickey Semifly 45. Project materials include Spradling Silvertex® vinyl and Enduro liner vinyl. Owner Matt Forbes says most of his work comes through referrals, although he also uses social media to display […]
Free marketing presentations available
November 21st, 2019
This year at IBEX, a panel of leading marketing experts presented at the Grow Boating Marketing Summit to provide insights on the evolving digital marketing landscape and offer actionable strategies to help businesses boost their sales. The following panel presentations are available for free to record or to download printable versions at www.growboating.org: •The who […]
Word-of-mouth marketing still works
January 1st, 2018
Mathew Rice was frustrated last year when he couldn’t find anyone near his Fremont, Ohio, home who could make an enclosure for his Maxum 2800 Sport Cruiser without at least a three-month wait. So Rice decided to purchase the necessary equipment, get some training and do the job himself. “I told my wife, ‘I’m going […]