Your business can survive this pandemic

July 1st, 2020

By Terri Madden The COVID-19 pandemic offers opportunities and challenges. Hood Canvas LLC (above) and Signature CanvasMakers (below) are providing PPE to meet community needs and provide income to employees. When I moved to San Juan, Puerto Rico, and registered my business 23 years ago, I had only $2,000 in my pocket. It bought me […]

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Word-of-mouth marketing still works

January 1st, 2018

Mathew Rice was frustrated last year when he couldn’t find anyone near his Fremont, Ohio, home who could make an enclosure for his Maxum 2800 Sport Cruiser without at least a three-month wait. So Rice decided to purchase the necessary equipment, get some training and do the job himself. “I told my wife, ‘I’m going […]

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Going social

March 1st, 2016

Social-media marketing offers almost unlimited opportunities to connect with customers. The ways in which social media is utilized for business are nearly limitless, but it is especially valuable in building brand equity, highlighting company culture, enhancing public-relations efforts, complementing customer service, augmenting business development, developing customer relationships, and strengthening top of mind awareness. Charlene Clark […]

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Marketing in the digital age

May 1st, 2013

Like all things, marketing products and services have changed over the past decade. A typical marketing campaign of yesteryear for a small business involved direct mail, print ads, radio and billboard advertising, flyers, posters and listings in the Yellow Pages. Today, 98 percent of consumers search online for products, services and businesses. The term Search Engine […]

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Say yes to the odd request

September 1st, 2012

"The relationships we’ve built that have resulted in revenue streams weren’t something we went looking for; they came to us,” says Jeri Perillo, president of Custom Canvas of Charleston in Charleston, S.C. “If you do a good job on the small stuff, the big stuff will follow.” Jeri, who purchased the marine canvas shop with […]

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Growing a business against the odds

July 1st, 2012

“In the Navy they call it deckplate leadership,” says Chandler Clark, owner of Signature CanvasMakers in Hampton, Va. “It’s a leadership style that involves teamwork, common sense and taking care of your people—and I try to apply it to my dealings with customers and employees.” Chandler, who owns the canvas shop that manufactures exterior and […]

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