IFAI Expo 2019 Keynote: ‘Choose people’ to make effective connections

October 2nd, 2019

Thom Singer, the keynote speaker at IFAI’s annual meeting on Wed., Oct. 2, at IFAI Expo, is clear about one thing: People want to do business with people they know, like and trust. And that connection won’t happen through second-hand tools offered on social media or other electronic sites. Singer, a consultant to executives and […]

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Word-of-mouth marketing still works

January 1st, 2018

Mathew Rice was frustrated last year when he couldn’t find anyone near his Fremont, Ohio, home who could make an enclosure for his Maxum 2800 Sport Cruiser without at least a three-month wait. So Rice decided to purchase the necessary equipment, get some training and do the job himself. “I told my wife, ‘I’m going […]

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Going social

March 1st, 2016

Social-media marketing offers almost unlimited opportunities to connect with customers. The ways in which social media is utilized for business are nearly limitless, but it is especially valuable in building brand equity, highlighting company culture, enhancing public-relations efforts, complementing customer service, augmenting business development, developing customer relationships, and strengthening top of mind awareness. Charlene Clark […]

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Cruising on the web

January 1st, 2013

Everyone has a website these days. Right? You don’t? Cheer up. In a way, even if you don’t have a website, you’re in the same boat with a lot firms that do. Many people, hosting a web presence or not, are still trying to figure out how to design and maintain a site that actually […]

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