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Estimating for profit
January 1st, 2016
Understanding the customer's unique wants and requirements goes to the heart of successful custom projects. Larry Schneider of Homestyle Upholstery and Awning in Bayview, Wis., recently worked on a project that seemed like it would be fairly simple, and one marine fabricators might recognize—adding screens to a car trailer so the customer could sleep in […]
Marketing in the digital age
May 1st, 2013
Like all things, marketing products and services have changed over the past decade. A typical marketing campaign of yesteryear for a small business involved direct mail, print ads, radio and billboard advertising, flyers, posters and listings in the Yellow Pages. Today, 98 percent of consumers search online for products, services and businesses. The term Search Engine […]