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Incentives help maintain relationships with customers

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To encourage relationships with customers, and to spur business, some fabricators offer distinctive incentives for using their services.

Dennis Bueker, branch manager of Tri Vantage LLC in Cleveland, Ohio, says Tri Vantage has an annual new product show that explains products and services to customers. The show includes complimentary breakfast and lunch, door prizes, samples and literature.

Jeri Perillo, Custom Canvas of Charleston Inc., North Charleston, S.C., says her company gives a custom bottle of wine featuring a label that reads “Selected and bottled expressly for the preferred clients of Custom Canvas of Charleston” to customers.

“The customers really appreciate it,” Perillo says. “Most come back to us if they need anything in the future, which is a great return for the money.”

Justin Jones, president of Custom Covers LLC, Salt Lake City, Utah, also makes an investment—less than $5—in gifts for his customers. The refrigerator magnets have a picture of the customer’s boat with a small Custom Covers logo.

“That magnet is going to end up somewhere where they’re proud to show it to all of their friends,” Jones says. “It’s personalizing it to their needs and their boat, which makes a big difference.”

Abbie Yarger is an editorial intern at the Industrial Fabrics Association International.

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