The “Discover Boating” advertising campaign, sponsored by the National Marine Manufacturer’s Association (NMMA), now includes cell phone advertising and TiVo advertising messages. The NMMA designed the new campaign to simplify the ordering process for the Discover Boating DVD, which encourages people to visit manufacturers and dealers. The 15-week campaign started in February and ends in June.

The “Discover Boating” campaign also includes print ads in 14 national magazines, ads on more than 700 web sites, keyword advertising on search engines, and 8,000 commercials on several major cable networks.