New boat sales were down 36.5 percent and total dealership sales were down 25.5 percent at the end of August 2009. The average dealer reported year-to-date new boat sales of $2,732,903 and average total dealership sales of $5,704,576 for the first eight months of 2009. Those numbers are compared to $4,304,229 and $7,656,982, respectively. Spending for North American boat dealers is down about 19 percent from 2008.
However, a positive sales trend was seen from July to August, in spite of sales being down in comparison to last year. All segments were either slightly up or flat, except for personal watercraft sales, from July.