Facebook and Twitter are helping Sunbrella fabrics connect with its customers in new ways. The company uses the popular social media platforms to encourage conversations with customers, consumers and fans, while offering insight into brands and products. Sunbrella can now share updates in real time.
“Until recently, marketing was mostly a one-way dialogue between a company and its audience,” says Gina Wicker, design and creative director for Glen Raven Inc., makers of Sunbrella fabrics. “Social media tools, such as Facebook and Twitter, encourage conversations and help establish deeper, more meaningful relationships between the Sunbrella brand and its most loyal followers.”