MarChem CFI named Laurie Moers as its Northeast regional sales representative. Moers is responsible for generating demand for the company’s products at user level, contacting canvas shops, awning shops, distributors and OEM’s who use fabrics. She brings more than 20 years in the textile industry to her new post, having positions with Dillon Yarn and, most recently, with Tri Vantage.

Based in West Milford, N.J., Moers’ territory encompasses Massachusetts, Maine, New Hampshire, New York, New Jersey, Pennsylvania, Delaware, Connecticut, Maryland and Rhode Island.

MarChem CFI Inc. manufactures several proprietary coated, solution dyed and laminated products. These products are sold through a nationwide network of technical sales offices, working in conjunctions with wholesale distributors, serving the marine, awning, tent, outdoor furniture, and safety application industries. MarChem CFI is a subsidiary of DASH Multi-Corp. Inc., headquartered in St. Louis, Mo.

Source: MarChem CFI