June 8, 2013, will be the first nationwide boating event dedicated to help industry stakeholders expand their customer base as the industry collaborates to grow boating through participation. Welcome on the Water on National Marina Day will be held at on-water locales around the U.S.
All recreational boating businesses are encouraged to take part as event organizers offer opportunities for industry partners to get involved. Every event will be different based on the local market, boating opportunities and industry partners. Suggested activities include: on-water hands-on training; open houses; showcase of boats and related marine products; free demo rides with sales follow-up; and, safety demonstrations.
National Marina Day was launched in 2001 by the Association of Marina Industries (AMI) to promote the marina industry and encourage marinas to introduce their local markets to the boating lifestyle. The event merged efforts with Discover Boating last year to broaden the event to promote the entire recreational boating industry under the banner of the industry-wide ‘Welcome to the Water’ national campaign. In 2012, 250 marinas participated in 30 states.
“Welcome to the Water on National Marina Day is truly a celebration of the boating community from coast to coast,” said Wendy Larimer, AMI’s legislative coordinator. “Momentum is building and to make these local events a success, support, enthusiasm and grassroots efforts by the recreational boating industry are needed to bring each event to life around the country.”
“Our goal is to bring together marine-related businesses to achieve a shared goal—to grow participation in boating—and, at the same time, provide the opportunity for each business to achieve its own objectives,” said Carl Blackwell, Discover Boating president. “Whether you’re a dealer, marina, manufacturer, distributor or service provider, we need your help to welcome more people to boating through this nationwide boating event.”