Marlen Textiles relabels product lines
New Haven, Mo.-based Marlen Textiles is consolidating and renaming its growing selection of coated-textile and solution-dyed products to make it easier to select the right fabric for customers and distributors. The new brand names will be introduced at the 2014 Marine Fabricators Association national convention in Charleston, S.C., in January.
Alan Prelutsky, executive vice president, said the realignment will fall into three product families: Top Gun (representing premium coated products), Top Notch (premium solution dyed products), and Odyssey (economical coated products). Prelutsky also said Marlen will introduce new logos and color cards featuring the new names and logos. Marlen Textiles manufactures several proprietary coated, solution dyed and laminated fabric products serving the marine, awning, tent and camping, outdoor, glove, safety, industrial, medical, and military industries.