Enduratex™ has moved its U.S. corporate headquarters from Mira Loma, Calif., to Corona, Calif. In conjunction with the move, Enduratex has introduced a logo change. The new logo represents the evolution and maturation of the brand in the segments it serves.
“We have grown tremendously, in multiple segments, during our time in Mira Loma. The brand was largely unknown in the U.S. when we moved in and today we are an established premium provider of coated fabric products to our key market segments,” said Jeff Post, vice president and sales manager of Enduratex.
Enduratex provides vinyl-coated fabrics to the automotive, hospitality, marine, health care and spa industries. Enduratex has product warehouses in Birmingham, Ala., Cincinnati, Ohio, and La Mirada, Calif. Its parent company, China General Plastics Corp., is headquartered in Taipei, Taiwan.