Discover Boating, a public awareness effort managed by the National Marine Manufacturers Association (NMMA), is offering a new free resource to provide relevant boating lifestyle content for marine fabricators’ Facebook business pages. This new social media content program, called Get Social with Discover Boating, is available to industry stakeholders in the U.S. and Canada at no cost. The program is managed by LotVantage, a digital marketing software company, overseeing the curation and distribution of the Facebook content from Discover Boating channels in the U.S. and Canada to stakeholder user accounts.
To enroll in the program, a fabricator enters basic information about their business that will be shared with LotVantage. Options include both automated and manual posting, which allows a business owner to “set it and forget it” or to select a specific post to run when needed. The material posted by LotVantage can be edited once it appears on the user’s Facebook timeline. LotVantage does not take control of a user’s Facebook business page. Users will continue to maintain their Facebook business page as they are currently doing (posting their own content, photos, comments, etc.), LotVantage will only add Discover Boating content to their feed based on their posting preference selection. The sign-up process takes less than five minutes. To enroll in the program, visit http://info.lotvantage.com/discoverboating.