Boating marketing presentations available online

October 30, 2018

The Grow Boating Marketing Summit, held at IBEX in Tampa, included a diverse line-up of digital marketing experts who shared their insights with session attendees. These presentations outlined how to effectively market to the next wave of boaters by leveraging digital marketing channels, such as display ads, video, social media, email, search and websites, to …

MFA Awards deadline extended

October 25, 2018

The deadline to submit a project for the 2019 MFA Awards has been extended until Nov. 19. From design excellence to quality workmanship, MFA Fabrication Excellence Awards showcase projects representing the breadth of the industry from tops and covers to interior and exterior upholstery. The MFA awards are open to both MFA members and non-member …

Marine Fabricator magazine looking for tool ideas

IFAI’s Marine Fabricator magazine is looking for expertise from the marine community for its new back-page feature “Fabricator Favorites.” Each issue of the magazine will ask fabricators to share a specific tip, tool, idea or technique. The topic for the January/February 2019 issue is What’s your favorite tool and why? Answers will be published (as …

Serge Ferrari appoints market development managers

October 23, 2018

To help drive growth in the industrial and marine markets for North, Central and South America, Serge Ferrari appointed two new market development managers for the Americas. Jesse Pennington will spearhead growth in the industrial segment. He brings 30 years of business and global experience to Serge Ferrari, is fluent in six languages and holds …

Small shops: Tips for shortening your lead times

October 17, 2018

Torey Heinz, of Teagles Consulting, has a background in small manufacturing jobs shops. This gives him a good sense of how poor workflow and other issues can affect a small shop’s lead times. Shortening lead time is important, Teagle told participants at his Oct. 17 Expo session, because shorter lead times mean increased sales and …

The right technology can save you money

Trying to figure out which technology can save a business money can be confusing given all the options available. In his Oct. 17 Expo session, “Using Technology to Improve the Bottom Line,” Mark Stiver, manager of ecommerce, strategy and analytics for Trivantage, gave a high-level view of the primary types of technology available to specialty …

IFAI Expo 2018: Show Stopper winners on the floor

All the best from Texas: Wednesday morning, Oct. 17, at IFAI Expo led off with lists of winners for the year, including the most popular products on the show floor. The seventh annual Show Stopper competition was designed to showcase the best of the best in the industry, from fabrics, equipment and chemicals to services …

2018 International Achievement Award Winners Announced

The Industrial Fabrics Association International (IFAI) has awarded this year’s International Achievement Awards (IAA) for design excellence in specialty fabrics applications, announced at the awards breakfast on Wednesday, Oct. 17 at IFAI Expo 2018. IFAI Expo is the largest specialty fabrics trade show in North America, held this year at the Kay Bailey Hutchison Convention …

Sharpen your competitive edge

Asking yourself one simple question can help make your business a magnet for new customers, says marketing professional Madeleine MacRae, owner of MM MacRae Coaching & Consulting. “That question is ‘Who is your ideal client?’” In her Oct. 16 Expo session on distinguishing yourself in the marketplace, MacRae says answering this question is the key …

Digital presence is key to acquiring new customers in 2019

October 16, 2018

It’s no surprise the digital world means a company’s ability to attract and keep customers requires a dramatic shift in strategy, tools and resources. Ed Keough, vice president of sales for FutureGuard Building Products Inc. in Auburn, Maine, told business owners they need to embrace digital advertising or be “left in the dust” during his …