New data from the National Marine Manufacturers Association (NMMA) show wholesale shipments of new boats increased for the third consecutive month in July, doubling compared to June on a seasonally adjusted basis, as boat building production continued to gain momentum across all boat categories. The latest data also show new powerboat retail sales continuing to climb, up 22% in July on a seasonally adjusted basis compared to the same month a year ago.
Highlights from the July Monthly Shipment Report and New Powerboat Registrations dashboard include:
- Wholesale shipments of PWCs were up an unprecedented 271% in July compared to June, on a seasonally adjusted basis; wholesale shipments of outboard boats returned to pre-pandemic levels and were up 7% compared to June; and wholesale shipments of jet boats were up 176% in July compared to June.
- All high-volume new powerboat segments through July saw retail sales increases from 5% – 10% for the year.
- Retail sales of cruisers, freshwater fishing boats, pontoons and tow boats have recovered from early pandemic-related losses, and in July reached their highest monthly sales totals since 2007.