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Boat shipments, powerboat sales continue to climb

October 5th, 2020 / By: / Industry News, Marine, News

New data from the National Marine Manufacturers Association (NMMA) show wholesale shipments of new boats increased for the third consecutive month in July, doubling compared to June on a seasonally adjusted basis, as boat building production continued to gain momentum across all boat categories. The latest data also show new powerboat retail sales continuing to climb, up 22% in July on a seasonally adjusted basis compared to the same month a year ago.

Highlights from the July Monthly Shipment Report and New Powerboat Registrations dashboard include:

  • Wholesale shipments of PWCs were up an unprecedented 271% in July compared to June, on a seasonally adjusted basis; wholesale shipments of outboard boats returned to pre-pandemic levels and were up 7% compared to June; and wholesale shipments of jet boats were up 176% in July compared to June.
  • All high-volume new powerboat segments through July saw retail sales increases from 5% – 10% for the year.
  • Retail sales of cruisers, freshwater fishing boats, pontoons and tow boats have recovered from early pandemic-related losses, and in July reached their highest monthly sales totals since 2007.