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Powerboat retail sales rebound in September

Industry News, News | November 25, 2020 | By:

New data from the National Marine Manufacturers Association (NMMA) show new powerboat retail sales picked up in September after slowing down in July and August following record growth in June. New boat sales were up 22% compared to August and up 9% year to date (YTD) compared to 2019 on a seasonally-adjusted basis. Furthermore, September 2020 ranks as the second highest single-month total of new powerboats sold in more than a decade.

Highlights from NMMA’s September New Powerboat Registrations dashboard include:

  • 279,000 new boats have been sold YTD with sales May-September driving growth.
  • Accounting for 71% of new powerboats sold in September, sales of freshwater fishing boats, pontoons boats and saltwater fishing boats were up double digits YTD.
  • Boats 27’ and above lead sales growth by size category through September, up 16% YTD.

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