The National Marine Manufacturers Association (NMMA) has announced a partnership with Informa Markets to create the first joint production of South Florida’s winter boat shows—the Miami International Boat Show (MIBS), Miami Yacht Show (MYS) and Superyacht Miami. Set to debut Feb. 16-20, 2022, over Presidents Day weekend, the joint event will carry the Miami International Boat Show name.
Under the partnership, Informa Markets takes on management of the in-person experience, while NMMA oversees the digital experience. Additionally, NMMA retains ownership of MIBS, and Informa Markets maintains co-ownership of MYS and Superyacht Miami with the International Yacht Brokers Association.
In a press release, the organizations say that bringing the events together will offer numerous benefits for exhibitors, visitors, and the greater Miami community, specifically Miami Beach and Downtown Miami. The on-land portion of the event will take place at the newly reimagined Miami Beach Convention Center, while the featured in-water activities will be offered at Sea Isle Marina, One Herald Plaza, and Island Gardens Deep Harbour on Watson Island. The combined event will include several new elements including a live concert series, an expanded educational offering, a digital component and the return of Miami Dealer Days, February 14-15, 2022.
Additionally, the agreement places NMMA’s Tampa Boat Show in a similar owner and operator structure, aligning more strategically with Informa’s St. Petersburg Power and Sailboat Show and Suncoast Boat Show, creating a cohesive experience between the organizations’ three collective Central Florida events.