The Marine Industry Certified Dealership program, run by the Marine Retailers Association of the Americas (MRAA), has released its 2022 Continuous Certification curriculum. The program requires dealers to complete this education, plus five other annual requirements to maintain their Certified Dealer status in the years following their initial Certification.
For 2022, Certified Dealers will be earning credits for four courses. The first, launched Jan. 12, is “The Key Performance Indicators of a Profitable Dealership.” The second course, coming in April, is “The Five Red Flags that Derail Your Recruiting and Retention Effort.” Certified Dealerships enrolled in the 2022 Continuous Certification program have exclusive access to these courses.
For their other two credits, dealers can choose from a selection of courses on Parts & Accessories and a selection of courses on Sales. Dealers enrolled in the program have exclusive access to the Continuous Certification Curriculum through MRAATraining.com. The courses are on-demand, video-based education, allowing dealers to login and complete the requirements any time between their release and the November 30, 2022, program deadline.