To further engage the next generation of boaters, Discover Boating, an online resource for recreational boating sponsored by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas, recently launched a pilot campaign on TikTok to tell the industry’s story through influential content creators who encourage their engaged followers to get on the water and learn more at DiscoverBoating.com.

The #BoatAppetit and #WaterWear campaigns feature well-known food creators who share their favorite recipes to bring aboard and fashion-focused influencers who showcase their best boating attire and inspire people to get on the water. In less than a week, the TikTok campaign has generated more than 3.5 million video views and counting.