Herculite Products Inc., a manufacturer of high-performance and custom fabrics, has hired Jake Ritchie as Midwest Regional Manager for the Direct Sales team.

Ritchie joins the Herculite sales team with more than four years of B2B sales support. He received a degree in Business Management from Lincoln Land Community College. As a collegiate basketball player and an avid golfer, Ritchie brings a strong history of teamwork and competitive skill to the Herculite Direct Sales team.

He will be managing the Midwest region of the Direct Sales team, which consists of the automotive, custom engineered solution, health care, agriculture, and tent and structure customers.