The 2023 Discover Boating® Nashville Boat Show, in partnership with Progressive® Insurance, attracted more than 10,000 attendees after a two-year hiatus. Exhibitors reported encouraging sales and leads with show-goers eager to shop for new boats in Nashville, Tenn., after a two-year hiatus.
Reinforcing consumer demand, more than 8,000 people used Nashville’s new Discover Boating Boat Finder since its December launch, with people spending an average time of five minutes on the page, well above the average benchmark of 60 seconds. The paid campaign dedicated to Boat Finder generated 5.8 million impressions, reaching both traditional and next-gen boaters. Of note, 27% of boat shoppers were between the ages of 35-44, and 24% between the ages of 18-24.
The Minneapolis Boat Show takes place Jan. 19-22, 2023.