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Yamaha opens Marine Innovation Center

Industry News, News | April 20, 2023 | By:

Yamaha U.S. Marine Business Unit has opened a Marine Innovation Center in Kennesaw, Ga. The new 75,280 square foot facility also houses the Yamaha Marine Connected Division as well as Yamaha U.S. Marine Development, Yamaha Marine Product Management and Yamaha Marine Technical Marketing.

The Marine Innovation Center represents the fourth major Yamaha facility in the state, joining Yamaha’s Marine headquarters in Kennesaw, the Yamaha Motorsports and Intelligent Machinery Group headquarters in Marietta, and the Yamaha Motor Corporation manufacturing facility in Newnan and employs approximately 2,300 team members in Georgia.

Products currently under development within the Yamaha Marine Innovation Center include DockPoint and Siren Marine products, as well as new Yamaha WaterCraft vehicles and accessories. According to Georgia’s Outdoor Industry Association, recreational businesses bring more than $27 billion to the state’s economy every year and employ around 238,000 people.

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