Herculite Products Inc., parent company of Strataglass LLC., with recognized brands such as Strataglass, CrystalClear and PanoramaFR, announced that Julie Tinsman has been hired as director of business development to promote brand awareness, loyalty and grow market share. 

“Adding Julie to the Strataglass team is a sign of our deep commitment to the marine industry,” said Craig Zola, vice president of marketing and distribution in a press release. “She has a strong history of building relationships with those driving the industry forward.”

Tinsman comes to Herculite with experience developing sales and marketing programs that grow sales revenues across national distribution channels. She has a background in sales, business and product development, OEM direct sales, and management in both B2B and B2C environments. Tinsman is an avid supporter of the marine fabrics industry and currently serves on the Marine Fabricators Association advisory board and the Zone 7 board. She regularly participates in industry expert round table discussions and attends industry trade shows and events.