The Discover Boating New York Boat Show, Discover Boating Louisville Boat, RV & Sportshow and the Discover Boating Minneapolis Boat Show, in partnership with Progressive Insurance®, wrapped on Sunday, January 26. Combined, all three shows drew more than 75,000 attendees.

While attendance in New York dipped and the Louisville and Minneapolis shows remained on par with 2024, many exhibitors reported quality traffic, energized customers and an increase in new boat sales compared to last year’s shows.

“It was an amazing show. We expanded our display and it paid huge dividends,” said Tim Dow with Sea Ray Boats/Marine Max, a New York Boat Show exhibitor. “Consumer sentiment was positive, and we capitalized on older leads that showed up as well as many fresh buyers.”

 “We had a great show,” said Louisville show exhibitor Jay Taul with Clements Marine. “The results were better than expected with a few dozen boats sold, and leads we are confident will close.”

“River Valley Marine was significantly more successful at the 2025 Minneapolis Boat Show year over year. We sold 20 percent more units and are thankful for the quality of prospects that seemed to be more interested in owning a new boat this year than in previous years,” echoed John Wooden with River Valley Marine, a Minneapolis Boat Show exhibitor.

Activations at the shows to draw attendee engagement included the Discover Boating Beach Club in New York; Discover Boating Lake Life Lounge and Paddle Sports Pool in Louisville; and Lake Lounge and Fred’s Shed How-To Center, presented by Progressive, in Minneapolis.

Upcoming boat shows include:

• The Mid-Atlantic Boat Show, in partnership with Progressive Insurance, in Charlotte, N.C., Feb. 6-9—a brand-new show this year;
• The Discover Boating Miami International Boat Show, Feb. 12-16; and
• The Discover Boating Atlantic City Boat Show, in partnership with Progressive Insurance, Feb. 26-Mar. 2.