The National Marine Manufacturers Association (NMMA) reported that for the 12-month period ending March 2025, total new powerboat retail unit sales decreased 7.4 percent year-over-year, reaching 231,144 units.
In the first quarter of 2025, retail unit sales were down 8.4 percent compared to the same period in 2024, totaling 38,940 units. The personal watercraft (PWC) and yacht segments saw gains, up 325 and 40 units respectively, over the previous March.
“It’s clear the industry continued adjusting to a shifting economic climate as the question of tariffs loomed throughout the month and as we look at early data for April and into May, we’re seeing a bit of a seesaw that could play out into the summer,” says Ellen Bradley, NMMA’s senior vice president and chief brand officer. “Remaining vigilant in understanding shifting consumer behaviors and adapting our strategies accordingly is essential.
“Whether it’s through innovative product development, engaging lifestyle marketing campaigns like Discover Boating, or closer partnerships with our dealer and supplier networks to identify new opportunities, the industry’s ability to inspire and connect with the next generation of boaters will continue define our long-term trajectory,” she adds.
TEXTILES.ORG 
