National Marine Manufacturers Association (NMMA) released its latest Monthly Recreational Boating Industry Data Summary in later October, covering data through July 2025. Year-to-date, new powerboat retail unit sales declined 8.9 percent compared to the same seven-month period in 2024, totaling 162,813 units. Over the rolling 12-month period from August 2024 through July 2025, total powerboat sales decreased 7.6 percent to 220,215 units.

NMMA says the report indicates continued softness in new powerboat retail sales as interest rates remained relatively elevated and broader economic uncertainty impacted consumer demand for discretionary purchases.

All powerboat segments trended lower year-over-year, with freshwater fishing boats the only segment to post modest growth. Outboard-powered boats continued to lead the market, accounting for nearly 59 percent of total retail sales through July.

National economics impact boating

The broader economic backdrop offered little relief during this reporting period, according to NMMA. Inflation held at 2.7 percent in July, while 30-year mortgage rates averaged 6.7 percent and consumer confidence remained below pre-pandemic norms at 97.2. The U.S. Manufacturing PMI slipped to 49.8, suggesting slight contraction in economic activity.

“As consumer behaviors and market conditions continue to evolve, NMMA remains focused on helping members anticipate shifts in sentiment and adjust strategies accordingly,” NMMA says in a press release announcing the report. “Delivering timely, actionable intelligence on what drives—and hinders—demand is central to NMMA’s mission to inform, strengthen and position the recreational boating industry for long-term success.”